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System76

Thelio Desktop Production

The Challenge:

System76 tasked me with creating an engaging and informative video showcasing the entire manufacturing process of their Thelio desktop, specifically for potential customers and fans. The video needed to bridge the gap between technical specifications and user experience, fostering trust and transparency through a visual journey of Thelio's creation.

Video
Branding
Motion
The result:

I crafted a behind-the-scenes video that takes viewers on a captivating journey, from raw materials to a powerful desktop ready to tackle any task.

By offsetting technical jargon in favor of captivating visuals, the video effectively highlights the quality and care that goes into each Thelio.

Featured Projects

My passion for storytelling translates across a variety of mediums. This selection showcases my moxie in graphic design, photography, and even video production, encompassing editing and motion graphics. Here, you'll get a glimpse into the range of my creative capabilities and how I craft designs that resonate.

Branding

Body by Ashley

This project showcases two design concepts for Body by Ashley, a brand focused on natural and eco-friendly products. The target audience is women who value quality and elegance. Both designs prioritize a clean and luxurious feel, with one option using classic elements and the other a more modern approach.

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Video

Launch Lite Keyboard

This project showcases my versatility as a visual storyteller.  By leveraging video production skills and user insights, I created a compelling video that highlighted the Launch Lite keyboard's key feature – its portability – for System76, effectively engaging potential customers across various online channels.

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Photo

System76 Bonobo Workstation

Leveraging my photography expertise, I developed a visual narrative that positioned the Bonobo Workstation as the ideal tool for the scientific and research communities, highlighting its technical prowess through a scientific and research-oriented aesthetic.

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Design

Cautionary Tales from the Darkside

A Cloud Guru's "Cautionary Tales" needed a brand identity blending intrigue with education. I channeled "Unsolved Mysteries" and "Darknet Diaries" to create a look that's both nostalgic and unsettling, reflecting the series' exploration of cybercrime. This unique approach engages viewers while effectively conveying the realities of cyber threats.

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Design

Guru Winner's Guild

For A Cloud Guru, I created a versatile promotional design using a cloud and brain metaphor. This conveyed their educational mission and ensured brand recognition across stickers and t-shirts. The design's success led to wider use across marketing materials.

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Design

A Cloud Guru Branding

This project demonstrates my ability to adapt to evolving project scopes and deliver impactful design solutions. I explored various logo concepts for A Cloud Guru, focusing on clarity and memorability for their cloud computing education platform.

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Let's discuss your next project and how I can transform your vision into a design that resonates.

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