Body by Ashley is a fictitious new company that prides itself on natural ingredients and environmentally friendly products. The brand aims to convey a sense of luxury, wellness, and simplicity. The target audience is women between the ages of 30 and 50 with disposable income who value quality and elegance and like aspirational brands. Logo: Assume a simple text logo for "Body by Ashley," which you will create. Colors: Use a color palette that conveys natural and organic products. Fonts: Choose clear, readable fonts that add to the luxury feel of the brand.
This project presents two design options for Body by Ashley, a new company offering natural and eco-friendly products. Both designs prioritize a clean aesthetic to convey luxury. Design 1 offers a classic feel with soft green tones and serif fonts, while Design 2 takes a modern approach with a vibrant lavender color scheme and sans-serif fonts. Each design uses clear and concise text with ample white space for easy readability.
My passion for storytelling translates across a variety of mediums. This selection showcases my moxie in graphic design, photography, and even video production, encompassing editing and motion graphics. Here, you'll get a glimpse into the range of my creative capabilities and how I craft designs that resonate.
This project showcases my versatility as a visual storyteller. By leveraging video production skills and user insights, I created a compelling video that highlighted the Launch Lite keyboard's key feature – its portability – for System76, effectively engaging potential customers across various online channels.
Leveraging my photography expertise, I developed a visual narrative that positioned the Bonobo Workstation as the ideal tool for the scientific and research communities, highlighting its technical prowess through a scientific and research-oriented aesthetic.
A Cloud Guru's "Cautionary Tales" needed a brand identity blending intrigue with education. I channeled "Unsolved Mysteries" and "Darknet Diaries" to create a look that's both nostalgic and unsettling, reflecting the series' exploration of cybercrime. This unique approach engages viewers while effectively conveying the realities of cyber threats.
For A Cloud Guru, I created a versatile promotional design using a cloud and brain metaphor. This conveyed their educational mission and ensured brand recognition across stickers and t-shirts. The design's success led to wider use across marketing materials.
