A Cloud Guru's new YouTube series, "Cautionary Tales from the Darkside," delves into the chilling realities of cybercrime. To capture viewers' attention and effectively convey the series' theme, a captivating brand identity was required. This identity would encompass everything from the logo design and title sequences to the overall visual style used throughout the videos.
The key challenge was to strike a delicate balance between informative content and an unsettling atmosphere. The visuals needed to be both engaging and effective in conveying the dark side of cyber threats, all while remaining appealing to viewers seeking to learn and fortify their digital defenses.
Drawing inspiration from the chilling atmosphere of "Unsolved Mysteries" and the investigative feel of the "Darknet Diaries" podcast, the final brand identity bridged the gap between the nostalgic and the unsettling. This identity embodies the series' core concept, connecting with viewers and setting the stage for its deep dives into cyber threats.
My passion for storytelling translates across a variety of mediums. This selection showcases my moxie in graphic design, photography, and even video production, encompassing editing and motion graphics. Here, you'll get a glimpse into the range of my creative capabilities and how I craft designs that resonate.
This project showcases two design concepts for Body by Ashley, a brand focused on natural and eco-friendly products. The target audience is women who value quality and elegance. Both designs prioritize a clean and luxurious feel, with one option using classic elements and the other a more modern approach.
This project showcases my versatility as a visual storyteller. By leveraging video production skills and user insights, I created a compelling video that highlighted the Launch Lite keyboard's key feature – its portability – for System76, effectively engaging potential customers across various online channels.
Leveraging my photography expertise, I developed a visual narrative that positioned the Bonobo Workstation as the ideal tool for the scientific and research communities, highlighting its technical prowess through a scientific and research-oriented aesthetic.
For A Cloud Guru, I created a versatile promotional design using a cloud and brain metaphor. This conveyed their educational mission and ensured brand recognition across stickers and t-shirts. The design's success led to wider use across marketing materials.
