System76, a leader in open-source hardware, tasked me with creating a video showcasing their newest keyboard, the Launch Lite.
The objective was to highlight its portability and appeal to a broad audience through engaging social media and promotional materials. This involved crafting user personas, scripting, video shooting, editing, and motion graphics.
I developed a captivating video that effectively communicated the Launch Lite's compact size and portability. Through creative storytelling, engaging visuals, and motion graphics, the video resonated with potential customers across various platforms, including social media and the System76 website.
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My passion for storytelling translates across a variety of mediums. This selection showcases my moxie in graphic design, photography, and even video production, encompassing editing and motion graphics. Here, you'll get a glimpse into the range of my creative capabilities and how I craft designs that resonate.
This project showcases two design concepts for Body by Ashley, a brand focused on natural and eco-friendly products. The target audience is women who value quality and elegance. Both designs prioritize a clean and luxurious feel, with one option using classic elements and the other a more modern approach.
Leveraging my photography expertise, I developed a visual narrative that positioned the Bonobo Workstation as the ideal tool for the scientific and research communities, highlighting its technical prowess through a scientific and research-oriented aesthetic.
A Cloud Guru's "Cautionary Tales" needed a brand identity blending intrigue with education. I channeled "Unsolved Mysteries" and "Darknet Diaries" to create a look that's both nostalgic and unsettling, reflecting the series' exploration of cybercrime. This unique approach engages viewers while effectively conveying the realities of cyber threats.
For A Cloud Guru, I created a versatile promotional design using a cloud and brain metaphor. This conveyed their educational mission and ensured brand recognition across stickers and t-shirts. The design's success led to wider use across marketing materials.
