A Cloud Guru, a leader in cloud computing education, sought to refresh their brand identity. I collaborated with their team, exploring visual concepts and design directions to represent their evolving company effectively.
While the project was ultimately cut short due to an acquisition, I developed a range of logo iterations centered on the concept of cloud computing. These designs prioritized memorability and clear communication of A Cloud Guru's core expertise.
My passion for storytelling translates across a variety of mediums. This selection showcases my moxie in graphic design, photography, and even video production, encompassing editing and motion graphics. Here, you'll get a glimpse into the range of my creative capabilities and how I craft designs that resonate.
This project showcases two design concepts for Body by Ashley, a brand focused on natural and eco-friendly products. The target audience is women who value quality and elegance. Both designs prioritize a clean and luxurious feel, with one option using classic elements and the other a more modern approach.
This project showcases my versatility as a visual storyteller. By leveraging video production skills and user insights, I created a compelling video that highlighted the Launch Lite keyboard's key feature – its portability – for System76, effectively engaging potential customers across various online channels.
Leveraging my photography expertise, I developed a visual narrative that positioned the Bonobo Workstation as the ideal tool for the scientific and research communities, highlighting its technical prowess through a scientific and research-oriented aesthetic.
A Cloud Guru's "Cautionary Tales" needed a brand identity blending intrigue with education. I channeled "Unsolved Mysteries" and "Darknet Diaries" to create a look that's both nostalgic and unsettling, reflecting the series' exploration of cybercrime. This unique approach engages viewers while effectively conveying the realities of cyber threats.
